Area Manager

** this is not a position with ForceBrands, the company is a high growth spirits brand**

Job Title: Area Sales Manager

Industry: Spirits, RTD Responsibilities:

  • Manage key on and off-premise customers
  • Emphasis on off-premise independent channel and on-premise segment customers
  • Execute distribution and merchandising standards in key on-premise and independent liquor channel customers
  • Used fact based selling tools (Nielsen/IRI) to sell in distribution, feature pricing and merchandising programs to key customers
  • Lead monthly distributor meetings to review sales, programming and execution
  • Partner with distributor personnel to set and achieve sales goals. Goals may include new placements, merchandising objectives, revenue, case shipment, menu placements, and depletions goals
  • Clear and constant communication on wholesaler execution, current and upcoming programs, company direction and priorities
  • Provide educational training to distributor partners and key accounts through tastings and special events
  • Develop and continue to build relationships within the distributor and customers
  • Monthly, Quarterly and Yearly planning including: internal incentives, account partnership programs, blitzes and focus weeks, market work calendar and trade events. Multiply yourself through market work, distributor meetings and educational seminars
  • Grow and foster professional relationships with key accounts in region
  • Communicate pertinent information between the brand and Distributor Management and Key Accounts
  • Responsible for working within approved expense and T&E budget
  • Continue to develop brand knowledge, business acumen and sales skills to increase professional growth
  • Display original thinking and creativity for problem-solving
  • Ability to work in a fast-paced environment, multi-task, adapt and respond to change quickly

  • Qualifications: Minimum of 3 years experience in Bev/Alc Must have reliable transportation Fact based selling tools (Nielsen/IRI) Proficient in fundamentals of wholesale and retail pricing Experience building young and fast-paced brands preferred.






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