Marketing & Social Media Coordinator

A Walter’s Automotive Group Marketing & Social Media Coordinator must have outstanding organizational and research skills and is expected to be a creative individual with fantastic communication skills. An ideal candidate must have excellent time management skills, a can-do attitude and a love for digital marketing.

To ensure success, a Marketing & Social Media Coordinator should be detail-oriented and have a good understanding of marketing techniques with a keen interest in providing a consistent brand voice across all marketing activities. Top candidates will exhibit critical thinking skills, strong problem-solving skills and a meticulous attention to detail. Additionally, candidates will be well versed in all social media formats including; Facebook, Instagram, YouTube, Tik Tok, etc. and other emerging media.

Marketing & Social Media Coordinator Responsibilities

  • Social Media
    • Growth Strategy
    • Engagement Strategy
    • Content Creation
    • Account Maintenance
    • Content Posting Strategy
    • Event live posting
    • Reporting
  • Website Maintenance
    • Updating Specials
    • Updating Seasonal Creative
    • Employee Page Maintenance
    • QC Website Updates
  • Weekly Sales Emails and Monthly Newsletter Content Creation and execution
  • Key liaison between dealerships and marketing partners
    • Graphic Design
    • Web Providers

Marketing Specialist Requirements

  • Bachelor’s degree in Marketing/Communications or related.
  • Working knowledge of Dealership sales and service practices; leasing, rebates, etc..a plus.
  • Critical thinker with strong problem-solving and research proficiencies.
  • Ability to comprehend and interpret competitor strategies and consumer behavior.
  • Solid organizational skills and detail oriented.
  • Ability to work under pressure and meet strict deadlines.
  • Creative mind with superb written and verbal communication skills.
  • Proficient in Microsoft Office, Word and Excel
  • Facebook Advertising a plus
  • Working knowledge of Dealership sales and service practices; leasing, rebates, etc..a plus.

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