Role: Senior Marketing Manager
Job Type: Full-time, Direct Hire
Rate: $85-$90K Annually
Start Date: As soon as possible
Location: Indianapolis, Indiana
Job Description:Our entertainment client is in need of a Senior Marketing Manager with a strong background in brand management!
Responsibilities:
As a successful Senior Marketing Manager you will:
- Develop, build, and sustain comprehensive marketing strategies across multiple brands and channels
- Build out project plans for all initiatives and projects that contribute to the overall strategy
- Oversee and contribute to the development of social media strategies for the brands assigned to this role
- Work closely with PR vendors to ensure press coverage is secured and leveraged, as needed
- Collaborate with in-house design staff to develop creative vision and identity for brands
- Ensure vendor alignment and resource allocation for timely delivery of brand assets
- Optimize content across all channels (both paid and organic) while maintaining brand integrity and continuity
- Most importantly, take full ownership of the shows and brands assigned to you and work collaboratively to ensure success
Skills/Qualifications:
The ideal Sr. Marketing Manager has:
- Proven ability to create and execute end-to-end marketing plans for a fast-paced, growing company
- Experience managing multiple brands and vendors simultaneously
- Knowledge of the podcast industry and/or entertainment industry
- Expertise in managing both social media and digital content
- Hands-on experience increasing brand awareness through social media
- Understanding of target audiences and key personas
- Comprehensive knowledge of all major social media platforms, with an emphasis on Instagram, TikTok, Facebook, Twitter, and YouTube
- 5+ years of experience in a marketing manager or equivalent role
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