VP – West Region


  • Direct strategy for the West Region with regional P&L responsibility.
  • Lead a team of 9 sales people spread across 9 states.
  • Build, foster and grow first class relationships with our distribution network and key customers.
  • Develop and maintain the highest quality standards of retail and on premise execution in order to deliver annual targets.
  • Lead our distributors to flawless execution across Market, especially during key selling periods .
  • Produce key performance reports showcasing the region performance to various stakeholders.
  • Collaborate with HQ marketing department to execute local marketing events & initiatives to grow brand awareness.
  • Demonstrate high emotional intelligence as well as strong business acumen / judgement in your daily activity.
  • Conduct yourself as a leader on the commercial leadership team and contribute new ideas to accelerate sales growth.
  • Drive the business in regional retail chains across the West.
  • Control inventory flow so that both out of stocks and excess inventory are avoided.
  • Direct POS, feature and display activities to ensure excellent execution and maximum effectiveness during key selling periods.
  • Ensure direct reports use sales systems to develop metrics, gauge progress and measure successes and to identify opportunities for growth and profitability.
  • Ensure relationships with key/high image accounts are developed.
  • Survey the market regularly.
  • Ensure preferred supplier status with distributors, agencies, retailers, business partners within assigned market
  • Coach your team so that they can continue to grow within the organization.
  • Set, track and evaluate distributor KPIs, based on brand/market priorities; take corrective action as necessary
  • Plan and manage budgets and brand allocations.
  • Conduct regular business reviews with distributor GMs.
  • Educate yourself regularly on industry news and maintain your knowledge of trends and happenings
  • Attend distributor sales meetings and provide feedback to market managers on presentation skills.

Qualifications & Experience:

  • 10+ years business experience in a sales leadership role within the beverage industry.
  • Prior experience in beverage alcohol preferred.
  • Prior experience in both large and small companies strongly preferred.
  • Strong people leadership and communication skills. Strong system and management skills.
  • Strong knowledge of sales techniques in on/off trade and national/regional accounts.
  • Strong existing relationships with the Southern Glazers distributor network.


Fever-Tree is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Fever-Tree, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).


Pioneering a new drinks category worldwide, Fever-Tree’s award-winning mixers have revived perceptions of the classic cocktail and enhanced consumers’ drinking experiences. Unrivalled in terms of quality and taste, the Fever-Tree range is now available in over 65 countries and proudly served in 9 of the world’s top 10 restaurants.







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